Chile, the Trump Organization said “conflict of interest,” WHERE? Despite concerns about the family’s business moves while Donald is in office, they’ve announced their latest venture: Trump Mobile. The Trump family is licensing its name to a new mobile phone service, offering a smartphone for $499 and a monthly plan.
Eric Trump, who runs the Trump Organization on his father’s behalf, announced the new moneymaker on Monday (June 16). He said on Monday that consumers deserve a phone that aligns with their values.
“Hard-working Americans deserve a wireless service that’s affordable, reflects their values, and delivers reliable quality they can count on,” Eric said.
The new, gold-colored T1 Phone will be available in August. T1 Mobile will also maintain a call center in the U.S. However, President Trump and Trump Mobile won’t be involved in building or designing the phone itself. Another U.S.-based company will allegedly take on those tasks.
The monthly service offer, called The 47 Plan, and the monthly fee of $47.45 refer to Trump’s two terms, the 45th and the 47th. The service will include unlimited calls, texts, and data, free roadside assistance, and telehealth services. A smartphone mock-up on the company’s website shows Trump’s slogan “Make America Great” on the front and an etched American flag on the back.
As mentioned, social media users have been popping off about the announcement. In The Shade Room’s comment section, over 3,000 reactions lit up the comment section. The smartphone is also trending on X, formerly Twitter, and Instagram’s platform, Threads.
By sticking to licensing, the Trump family is limiting its risk. Still, there are concerns about how federal regulators will react to the mobile carriers Trump Mobile is partnering with to provide 5G network access. Eric Trump revealed that the venture partners are America’s three biggest mobile network providers. He seemed to be referencing Verizon, AT&T, and T-Mobile.
On the flip side, Trump Mobile will enter a highly competitive market that includes companies President Donald Trump has directly attacked. For example, Trump blasted Apple last month because it planned to make most of its U.S. iPhones in India. The president threatened to slap a 25% tariff on the devices unless the tech giant starts building the phones in the U.S.
Speaking of threats, there is concern about how President Donald Trump might react to dissatisfaction with the new venture or local competition. The president has already used the federal government to reward his allies and punish his enemies. For example, the Federal Communications Commission (FCC) has already launched investigations of media outlets Trump dislikes, including some he’s personally suing. The FCC is the primary regulatory body overseeing mobile phone companies.
The Trump Organization’s phone deal comes as a mandatory financial disclosure report revealed how the president has been profiting from his celebrity in the last year. He’s earned $3 million from selling “Save America” coffee table books, $2.8 million from Trump watches, and $2.5 million from Trump-branded sneakers and fragrances.
Personal gain aside, the president’s organization announced Trump Mobile after locking in several real estate deals in April. The agreement includes towers and resorts in the Middle East, including a golf development in Qatar. Meanwhile, a $1.5 billion partnership to build golf courses, hotels, and real estate projects in Vietnam was approved last month. We should note that the deal was in the works before Donald Trump was elected.
A recent financial disclosure report reveals President Donald Trump made over $57 million last year from World Liberty Financial. It’s a crypto company he and his sons helped launch in September 2024.
AP Business Writers Bernard Condon and Alan Suderman contributed to this report via AP Newsroom.
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